Rack Armour – The Success Story

This entry was posted in United Kingdom by andy.

During its inception in 2004, not in their wildest dreams would the team at The Rack Group believe that Rack Armour would be the resounding success it is today. That it would go on to sell in well over eighty Countries and manufacture on three Continents. That the world’s biggest brands would install and continue to support the product globally, brands such as Wal-Mart, Tesco, BMW, Audi, Office Depot, Lowes, Mercedes, IKEA, Kellogg’s, Kraft, McDonalds, Nestle, Toyota, Pepsico, Coca Cola, DHL, and Eddie Stobart.Rack Armour

Rack Armour was created initially as a product to reduce racking damage for The Rack Group’s biggest customer. Their remit was to produce a cost effective solution that would reduce racking repair costs year on year. After looking through the market for existing products it become obvious there was no such product. Metal protectors easy buckled and dented, often creating more of an issue than a solution. The plastic protectors available on the market at that time were often bulky and bulbous, taking far too much space from the pick location, again creating a hindrance.

After months of research and testing we came up with the Rack Armour product you see today, a cylindrical HDPE shell teamed with an absorbing foam interior, capable of dissipating impact energy effortlessly. Rack Armour was an instant hit, saving one customer £1,000,000 in racking repair costs in one year alone. It’s worth also noting that many of the original units are still installed on the original sites after eight+ years, with no replacement or maintenance needed, highlighting the obvious benefit of installing the guard over anything else.

Word soon spread of Rack Armours effectiveness, with manufacturing operations in the USA and Australia following to cope with global demand, giving Rack Armour a fantastic platform to produce and distribute the product throughout the world. Now selling in well over eighty Countries, Rack Armour continues to increase sales through an extensive and loyal distributor network as well as directly to the customer, offering a market leading product and service.

“We knew we had a market leading product from day one” says Jenny Charlton, Director of Rack Armour Ltd. “The results we saw at the testing stage were incomparable to competitor products. Rack Armour kept taking impacts that would render steel protectors redundant whilst returning to its original shape. We’ve had a number of competitor imitations over the years trying to take the racking protection crown, but each one has failed, no one can compete with the shell/foam combination.”

The in 2014 Rack Armour looked to develop a cost effective and resolute end of aisle barrier range, something new and existing customers were crying out for due to the lack of options in the market. This barrier range soon expanded through demand from customers, now consisting of over twelve barrier types including pedestrian segregation options.

We firmly believe Rack Armour has changed the face of pallet racking protection over the past twelve years. We’ve helped increase knowledge on the importance of pallet racking protection globally and continue to develop and innovate new, exciting products with the same message. Here’s to the next twelve years…